Konica Minolta debuts Embellishment Forge at PRINTING United Expo

Konica Minolta has introduced Embellishment Forge, a new platform designed to simplify the creation of digital embellishment applications and expand access to specialty effects.

Developed by Konica Minolta and powered by Adobe Print Services, Embellishment Forge helps more designers participate in digital embellishment by eliminating much of the specialized knowledge traditionally required to create production-ready files. By democratizing access to embellishment as a creative and commercial tool for designers, it enables more projects to incorporate high-value print enhancements that drive differentiation, engagement, and profitability.

“Digital embellishment is very profitable for print providers because it consistently delivers stronger visual impact, but too many potential applications never reach production because the process can be intimidating for non-specialists,” says Frank Mallozzi, president, Industrial and Production Print, Konica Minolta. “Embellishment Forge makes those capabilities more accessible while helping print providers bring embellishment into the creative conversation rather than introducing it at the production stage.”

Creating greater access

Until now, digital embellishment has largely depended on a relatively small group of specialists who understand both design and production requirements. Embellishment Forge is designed to make those capabilities accessible to a broader creative audience while helping PSPs introduce embellishment earlier in the decision-making process.

Embellishment Forge begins with a standard PDF. From there, designers can explore embellishment concepts, evaluate their impact, and generate files aligned to a participating PSP’s production environment. By handling much of the underlying production complexity behind the scenes, the platform allows users to focus on creative decisions rather than file preparation.

Value for PSPs

For PSPs, the value extends beyond workflow efficiency. Through designer-focused architecture, providers can extend embellishment capabilities beyond their own production teams, expanding the number of people capable of creating embellishment applications while maintaining alignment with their production environment.

“Decorative effects are too technical for most designers to spec into a job, and because there’s no standard way to define them in a PDF, Print Service Providers have no easy way to show customers what’s possible before a job is placed, so that revenue often gets left on the table,” explains Naveen Goel, general manager and vice president, Adobe Print Technologies. “Print Embellishment Ready SDK, part of Adobe Print Services, automatically defines those effects so Print Service Providers can show customers exactly how a job can be decorated before it’s even ordered. Embellishment Forge, built with Konica Minolta, brings that same intelligence directly into designers’ hands, extending the production print experience from Adobe.”